Farmstead App

iOS app concept

Farmstead is an app that connects people with local farmers and producers through authentic food & farming focused experiences. It lets users discover and book things to do at farms around the world.

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Farmstead app key screens

Summary

This project was a personal inspiration and part of a 10 week User Experience design course at General Assembly in San Francisco. The app lets users discover and book authentic experiences at farms as they plan their weekend getaways and look for things to do in the countryside.

To do that the app focuses on 1. discovery of experiences at local farms, 2. navigating the local countryside without a ton of local knowlege, using the app as a guide, and 3. booking (whether its a meal, an overnight stay, or a class) with local farmers.

My role

I worked on this project from ideation, all the way through wireframing, prototyping, and final designs. I used user research, competitive analysis, and personas as part of the final project delivery.

See prototype.

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User flow – from sign-up to booking

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Wireframes. Left to right: home, filter, search, farm profile

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Discovery screens. Left to right: home, search, filter

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Farm profile screens

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User onboarding

Contact me at ana.larue@gmail.com

Find me on LinkedIn & Instagram.